Video Scripts — Contentflower

Choose Your Format

Pick a Script Template

⚡

15-Second Hook

Instagram Reels, TikTok clips — maximum impact, zero fluff

🎬

30-Second Story

TikTok + YouTube Shorts — hook, value, and a clear CTA

📽️

60-Second Tutorial

YouTube Shorts + Facebook Reels — deeper content with steps

15-Second Hook Video

Best for: TikTok, Instagram Reels | Target: Curiosity + Awareness

0–3 sec

Hook

"[Bold statement or surprising question that stops the scroll]"
Example: "You've been posting content completely wrong."

Look directly at the camera. No intro. Start mid-sentence if possible.

3–10 sec

Rapid Value

"[Deliver one sharp insight or reveal. Fast-paced. Text overlay helps.]"
Example: "The algorithm rewards watch time, not post frequency — here's what that means for you."

Cut dead air. Use jump cuts every 2–3 seconds to maintain energy.

10–15 sec

CTA

"[One specific action — follow, save, comment with a word]"
Example: "Comment 'SYSTEM' and I'll send you the full breakdown."

Comment CTAs boost reach 40% more than follow CTAs. Use them strategically.

60-Second Tutorial Video

Best for: YouTube Shorts, Facebook Reels | Target: Saves + Deep Value

0–5 sec

Hook

"[Big claim or unexpected result to create immediate interest]"
Example: "Here's how I went from 500 views per video to 50,000 — using just 3 script changes."

For YouTube Shorts, hook quality is the #1 factor for suggested video placement.

5–12 sec

Context

"[Who is this for + what the problem is]"
Example: "If you're a creator posting consistently but not seeing growth, this is exactly why — and here's the fix."

Context filters your audience. The more specific, the higher the save rate.

12–48 sec

Step-by-Step

"[3–5 clear, actionable steps — 7–9 seconds each]"
Example: "Change 1: Open with a number. Change 2: Add a pattern interrupt at 8 seconds. Change 3: End with a loop (reference your hook at the close)."

Show the steps visually with text overlays. Use a numbered countdown for structure.

48–55 sec

Results

"[Social proof or outcome — real data if possible]"
Example: "These 3 changes took my average watch time from 22% to 74% in one month."

Concrete numbers win over vague claims. Even small real results beat big fake ones.

55–60 sec

CTA + Loop

"[Save + follow + callback to the hook]"
Example: "Save this framework and try it on your next video. And that thing I mentioned at the start about 50K views? Follow — I'm posting the full breakdown Friday."

Loop back to the hook to increase rewatch rate. This is the most underused technique.

Production System

Batch-Create Scripts in 2 Hours

Stop writing scripts one at a time. Batch production is the secret to sustainable content creation.

Pick your 3–5 topics (10 min)

Choose one topic per content pillar. Reference your content calendar for themes.

Fill the script template (20 min)

Use the Contentflower script structure. Don't write word-for-word — use bullet-point talking points.

Record all videos in one session (60 min)

Same background, same energy, same setup. Batch recording = massive time savings.

Edit and schedule (30 min)

Add captions, text overlays from your script, and schedule for the whole week.

Script Templates for Every Video Length

Pick a Script Template

Batch-Create Scripts in 2 Hours

Get Your Full Script Bundle